Website: www.roziacademy.com
Booking link: https://www.roziacademy.com/booking
Overview:
This is the exact SOP and Strategy I used to maximise my outreach. You definitely do need a an amazing OFFER before you start with it.
Doing all the tasks on this SOP would take 6-8 hours of consistent work thus I recommend to do what I did.
HIRE HELP
Note:
Growth Makers work 8hrs/day according to your timezone on your social Profiles to generate audience, nurture them out and book them on your calendar.
Average cost of Growth maker is: $400/Month
You can hire a Growth Maker/ Appointment Setter from:
https://www.roziacademy.com/booking
You can also train your current VA on this Strategy
Facebook Requirements:
Model Script( We need this to really create an advanced script around this)
Calendar Link
Website Link
Do you have a lead magnet? (If yes, mention the details of that)
Do you offer a Free Demo? (If yes please mention details about that)
What cover photo do you want the VA to use? (The would upload this cover photo in their own profile)
On the outline of this document you will see some headings, if you have some sample groups or competitors in your mind. Please mention those there.
Facebook SOP
Virtual Assistant Facebook Lead Generation SOP’s
Stage 1: Foundations + Adding Friends On Facebook
What tools you will need:
Clients ID logins
Important Note:
Genius Messenger: Highly Recommended
Sometimes we need to tag prospects in terms of cold/hot/warm leads for that we recommend using a tool as we cannot do it inside facebook itself.
Please watch this video;
https://www.youtube.com/watch?v=lX8tSPDI9QE
All of the tools are NOT a must but a recommendation from our side.
Step 2: Add Friends On Facebook
How to track sent friend requests:
Screenshot the starting number of sent friend requests before you start each round.
Screenshot the ending number of sent friend requests after you END each round.
Target: (The Setters would be working from Facebook and LinkedIn)
Round 1:
Send 20 friend requests
Send Outreach messages to people who have accepted the friend request and reply to the comments on our posts 6am to 7am
Round 2: (shift ID)
Send 20 friend requests
Send Outreach messages to people who have accepted the friend request and reply to the comments on our posts 8am to 9am
Round 3: (shift ID)
Send 20 friend requests
Send Outreach messages to people who have accepted the friend request and reply to the comments on our posts 10am11am
Round 4: (shift ID)
Send 20 friend requests
Send Outreach messages to people who have accepted the friend request and reply to the comments on our posts 12am-1am
TOTAL FOR 8 Rounds Round-Robin Wise
Note: Pending sent friend requests should NEVER exceed more than 500. Facebook doesn’t want you to have more than 500 pending friend requests because it appears like spam so if the pending sent friend requests are greater than 500, scroll down for 30-60 seconds toward the bottom where the older pending sent friend requests are and cancel pending sent friend requests until the number becomes less than 500.
Step 4: How to find quality profiles to add as friends (use desktop for this step)
Rules for adding friends in *paid Facebook groups
Mention any paid groups you’ve joined
Go through every person, see who has uploaded a story and is marketing his/her business. Reachout to the prospect 
Only add friends with 2+ mutual friends.
Use the members with things in the common section.
Use new members section
Find posts with more than 10 “likes” on it, click on the post to open the tab that says who “liked” the post and start adding friends.
Look for people with the “new member” ? icon next to their name inside the group (look for posts as well as inside the comments section) click on their personal profile, scroll down and add them my personal friend.
Open comment threads and click on profiles of people who make interesting comments.
Rules for adding friends in *free Facebook groups
Mention the free groups who have your targeted audience
***Be extremely careful that we are ONLY adding friends who live in the USA, United Kingdom, Canada or Australia.
Note: free groups are not as valuable as paid groups so we need to be more cautious about who we add as friends).
Only add friends who live in the USA, Canada, UK, or Australia
Only add friends who say Coach or —Business owners in their bio
Only add friends who have 500+ friends on their account
Find friends in the members with things in common section of the free Facebook group.
Find friends in the new members section of the free Facebook group 
Scroll to find posts with more than 10 “likes” on it, click on the post to open the tab to see who “liked” the post and start adding friends 
Look for people with the “new member” ? icon next to their name inside the group (look for posts as well as inside the comments section) click on the lead’s personal profile, scroll down and add them as my personal friend 
Search for recent welcome posts by searching for posts made by the admins or by using the search query “welcome” or search query “new members” which will occasionally show posts of admins/group moderators tagging new members.
Open comment threads and click on profiles of people who make interesting comments.
Rules for adding friends using the sniper profile strategy
Find friends who like and comment (engage) on pillar influencer PERSONAL PROFILES below:
Mention people who are pillar influencers in your niche. These are the people who are doing the same business as us and have a really big Fan following. We can go into their profiles and send connection requests to prospects
Only add friends who live in the USA, Canada, UK, Australia
Only add friends who say —Business owners or coach in their bio
Scroll to find posts with more than 10 “likes” on it, click on the post to open the tab to see who “liked” the post and start adding friends 
Only add friends who have 500+ friends on their account
Open comment threads and click on profiles of people who make interesting comments.
Facebook KPI’s
Number of friend requests should not be less than 120 per ID (80 on un warmed up profile)
Number of messages should not be less than 30 per ID
This includes new messages as well as Follow up messages
Make one post in a group daily
Respond to comments and reactions on that group post
LinkedIn SOP:
Using LinkedIn Search Bar feature to send connection requests with Custom note
> Type in the type of business owner you are looking for.
> Go through their profiles and see if they are the right fit for us
> Send the prospects a connection request and a custom note to grab their attention
> Initially ONLY send to prospects with whom we have common connections with (Ideal is having 2 mutual connections)
Send direct messages to the people in the same group.
LinkedIn has a connection and activities limit, but if we send direct messages to people in the same groups, LinkedIn does not limits us.
> Go to the groups where our target audience is.
> Look for Ideal prospects and start sending them the Ice breaker message.
> Sending 300 Inmail (Paid Strategy)
LinkedIn KPI:
Our Goal is to send 25 connection requests daily
Send 30 Direct messages to the people in the same group.
Send Follow up messages after every other day
LinkedIn Requirements:
Mention any LinkedIn groups you have joined which may contain your target audience
Prospecting using Instagram:
Use Hashtags: Instagram hashtags are a great way to reach a broader audience. Your Appointment Setters can research industry-specific hashtags that their potential clients are using and engage with those posts to start building relationships.
Engage with Potential Clients: Your Appointment Setters can engage with potential clients' posts by liking, commenting, and sharing their content. This will help them get noticed and start building relationships with them.
Use Direct Messages: Instagram direct messages are an effective way to connect with potential clients. Your Appointment Setters can send personalized messages to potential clients, addressing their pain points and how your services can help them solve their problems.
KPI SHEET:
https://docs.google.com/spreadsheets/d/1ESjL3uL3au88ZptsteiDMjPk6TK_YOtQaFdXpz-7IlM/edit?usp=sharing
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