How to set up a Funnel Event Pixel for Facebook Conversion API?

 Modified on: Tue, 28 Mar, 2023 at 2:09 PM

Facebook Conversions API (or CAPI) is designed to help businesses deliver personalized advertising experiences to customers and audiences, all while maintaining data privacy. This tool lets you send web events directly to Facebook from their respective servers. If you use a Facebook Pixel to track events for your ads, you will want to add the Pixel code to your funnel and funnel steps.

Covered in this Article:

How to set up FB CAPI (Conversions API) Funnel Event?

Step 1: Create an FB Pixel

Step 2: Apply Pixel Code to your Funnel/Website. 

Step 3: Create a Facebook Conversions API Workflow.